From now until the end of the year, Thailand aims to attract additional 15,000 MICE visitors from Vietnam, thereby bringing the total number of Vietnamese MICE visitors up to 50,000.

This information was revealed by Puripan Bunnag, senior vice president of the Thailand Convention and Exhibition Bureau (TCEB), at a business forum held in Ho Chi Minh City on August 24.

Addressing the event, Bunnag noted that Vietnamese enterprises are specifically interested in the fields of imports and exports, logistics, heavy industry, and manufacturing industry. 

When participating in exhibitions in Thailand, he said Vietnamese enterprises have the chance to meet with Thai consumers, business partners, and manufacturers, along with international businesses.

They also have the opportunity to gain access to a wide range of technologies which help to boost industrial development and innovation in the nation, Bunnag added.

He emphasised that the remarkable level of Vietnamese economic growth, particularly in the manufacturing and innovation sectors, along with its increasing amount of foreign investments, makes it a promising market for the MICE industry.

Bunnag affirmed that the dynamic is particularly noticeable in the interactions between Thai and Vietnamese investments, with two countries boasting an ongoing relationship and a consistent flow of investment opportunities. TCEB has pinpointed Vietnam as a crucial partner for fostering shared expansion.

As Vietnam seeks further opportunities to bolster its growth, Thailand offers an enticing proposition through its array of trade exhibitions, he shared.

Thailand is widely viewed as a prime exhibition destination with its impressive line-up of 145 international shows scheduled for this year, covering a diverse range of sectors, from livestock, manufacturing to packaging and beyond.

These events typically serve as valuable platforms for showcasing technology, innovations and fostering industry collaboration. In addition, there are events that also aim to support the 12 targeted s-curve industries, which in turn can enhance Vietnamese industries, he concluded.

Source: VOV