Vietnamese firms participate in biggest food exhibition in RoK

More than 30 Vietnamese businesses are showcasing their products at a food exhibition in the Republic of Korea (RoK), which opened on May 30.

As the largest food exhibition in the East Asian nation, Seoul Food 2023 gathers 1,500 companies from 30 countries with up to 2,500 booths. The four-day event offers an opportunity for the food and beverage industry of the RoK and other participating countries to seek cooperation opportunities. 

The Vietnamese booth displays products of big brands like Masan, Vinamilk and Huu Nghi, attracting crowds of Korean importers, distributors and consumers.

Pham Hong Son, Deputy General Director of Masan Consumer Corporation, said Vietnamese cuisine has been favoured in the RoK, noting that the increasing number of businesses investing in products for the market has demonstrated the firm foothold of Vietnam’s big brands in the country.

The RoK is now Vietnam’s third biggest trade partner, after China and the US, with two-way trade reaching about 88 billion USD in 2022, which is expected to increase to 100 billion USD this year.

Vietnam mainly exports garment-textiles, agricultural and aquatic products, and food to the RoK.

Each year, the RoK imports some 40 billion USD worth of food, of which only 5% is from from the Southeast Asian nation. Therefore, ample room still remains for Vietnamese food exporters to the market.