Conference: "North American Market 2027 – Opportunities to Expand Vietnamese Brands via E-Commerce"
North America (comprising the United States, Canada, and Mexico) has long been a core traditional export market for Vietnamese enterprises. Driven by diverse consumer demand for textiles and garments, footwear, wooden furniture, home goods, handicrafts, processed foods, and other consumer products, this region offers immense opportunities for Vietnamese businesses to broaden their market presence, elevate product value, and expand global operations.
To help businesses stay updated on market developments across the US, Canada, and Mexico, understand emerging consumer trends, and navigate import regulations, the Investment and Trade Promotion Centre of Ho Chi Minh City (ITPC), in collaboration with Amazon Global Selling Vietnam, is organizing a networking conference. The event also aims to accelerate Vietnamese exports via global e-commerce platforms, empower enterprises to effectively leverage online sales channels, and promote Vietnamese brands directly to North American consumers.
Event details are as follows:
1. Event Title: "North American Market 2027 – Opportunities to Expand Vietnamese Brands via E-Commerce"
2. Time: 08:30 AM – 12:00 PM | Tuesday, December 01, 2026
3. Venue: Export Showroom, 92–96 Nguyen Hue Street, Saigon Ward, Ho Chi Minh City
4. Objectives:
• Deliver market insights: Provide the latest outlook on the North American market (US, Canada, and Mexico) for 2027, highlighting consumer shifts, import demand, and high-potential Vietnamese export sectors.
• Support regulatory compliance: Guide businesses through import regulations, product quality standards, and preferential tariff schemes to ease market entry for key export lines, including textiles, wooden furniture, processed foods, and consumer goods.
• Introduce e-commerce solutions: Present practical online export methods via Amazon, complete with a step-by-step selling roadmap and tools for brand building, marketing, and global positioning.
• Facilitate direct B2B networking: Create opportunities for Vietnamese enterprises to connect directly with Amazon Global Selling Vietnam representatives, as well as industry experts in e-commerce, cross-border logistics, international payments, and digital marketing, helping businesses broaden distribution channels and scale their North American exports.
5. Target Audience: Manufacturers, exporters, and trading enterprises operating in textiles and garments, wooden furniture, processed foods, and consumer goods.
6. Tentative Agenda:
• Keynote 1: North American Market Outlook 2027 – Analyzing emerging consumer trends and identifying high-potential export sectors for Vietnam, including textiles, furniture, handicrafts, and processed foods.
• Keynote 2: Regulatory Updates & Risk Mitigation – Navigating product quality standards, customs procedures, import tariffs, and legal compliance when exporting to the US, Canada, and Mexico.
• Keynote 3: Cross-Border E-Commerce via Amazon – A practical selling roadmap, global branding strategies, and dedicated enterprise support programs.
7. Admission: Free of charge (Complimentary).
8. Registration: Please scan the QR code below to register:
For further details, please contact:
The Investment and Trade Promotion Centre of Ho Chi Minh City (ITPC)
• Address: 92–96 Nguyen Hue Street, Saigon Ward, District 1, Ho Chi Minh City
• Ms. Thuy Vy: (+84) 938 731 369 | Email: nntvy.itpc@tphcm.gov.vn
• Ms. Thao Nhu: (+84) 777 882 755 | Email: ltnhu.itpc@tphcm.gov.vn
The Investment and Trade Promotion Centre of Ho Chi Minh City cordially invites all interested enterprises to register and attend the conference.
