Vietnam Product Promotion Week and Business Matching Program at SATRA’s modern retail system 2026
In recent years, the HCMC Investment and Trade Promotion Centre (ITPC) has successfully partnered with modern retail systems in Vietnam to deliver a range of seminars, business matching events, and product showcase weeks. These initiatives have enabled local enterprises to access modern supermarket distribution channels while also supporting their expansion into international markets.
To further enhance product visibility and bring Vietnamese goods closer to consumers, ITPC, in collaboration with Saigon Trading Group (SATRA), is organizing the “Vietnam Product Promotion Week and Business Matching Program at SATRA’s modern retail system 2026”, with details as follows:
Vietnam Product Promotion Week and Business Matching Program at SATRA’s Modern Retail System 2026
- Time: 08:00 – 21:00, from May 21 to May 25, 2026
- Venue: Satra Vo Van Kiet Centre Mall, 1466 Vo Van Kiet Street, Binh Tien Ward, Ho Chi Minh City
- Scale: Expected participation of 50 enterprises
- Key Product Categories: Agricultural products, processed foods, beverages, textiles and garments, footwear, cosmetics, household goods, and handicrafts.
- Eligibility: Ho Chi Minh City–based enterprises with Vietnamese-branded products that meet domestic and export quality standards in accordance with regulations. Priority will be given to micro, small and medium-sized enterprises (MSMEs), startups and innovative businesses, first-time participants, and companies introducing newly developed products aligned with the program’s criteria.
- Participation Format: Enterprises are required to register via the online link and submit hard-copy application documents to the Organizing Committee. Upon receipt of complete applications, ITPC, in coordination with SATRA, will review and notify selected participants. Each approved enterprise will be provided with one booth to showcase and sell products throughout the program at SATRA’s modern retail system.
- Participation Fee: Free of charge.
Business Matching Conference: Supporting Enterprises in Entering SATRA’s Supermarket System
- Time: 08:00 – 17:00, Friday, May 22, 2026
- Venue: 4th Floor, Satra Vo Van Kiet Centre Mall, 1466 Vo Van Kiet Street, Binh Tien Ward, Ho Chi Minh City
- Scale: Expected participation of 150 enterprises
- Participants: Enterprises, cooperatives, and production facilities from Ho Chi Minh City and partner provinces with socio-economic cooperation ties, offering Vietnamese-branded products across sectors including agriculture, processed foods, beverages, textiles and garments, footwear, cosmetics, household goods, and handicrafts.
- Format: Participating enterprises will be scheduled for one-on-one meetings with category buyers of Centre Mall Vo Van Kiet, coordinated by the Organizing Committee.
- Participation Fee: Free of charge.
Interested enterprises are kindly invited to register via the link (https://forms.gle/yhLqyqueVHnLdmyc8) and submit application documents to the Organizing Committee at:
Business Services and Support Division
Ho Chi Minh City Investment and Trade Promotion Centre (ITPC)
Address: Export Showroom, 92–96 Nguyen Hue Street, Saigon Ward, Ho Chi Minh City
Contact:
Ms. Phi Phuong | Tel: (+84) 906 803 288 | Email: phuonghhp@itpc.gov.vn
Ms. Thao Nhu | Tel: (+84) 777 882 755 | Email: nhult@itpc.gov.vn
